Hi, I'm Yin.

I design, build, and strategize websites for mental health brands expanding their reach and impact, with a focus on user experience, SEO, and growth.

Yin Yin Chan, Web Engineer / UX Designer

I've worked with organizations in mental health and more

Individualized experience, agency expertise

I'm a 2x internet business operator having owned a NYC-based web agency and co-founded a SaaS company growing to 15,000+ users. When you work with me, you're working with the knowledge base of all facets of web creative and operations.

Responsive, Insightful, and Adaptive

I bring forth meaningful user experiences and thoughtful design to your people-first mission. My empathetic listening and creative problem solving skills transform your vision into an engaging, persuasive experience.

Jack Of All Trades, Master Of One

I have built over hundreds of web projects wearing the hats of software engineer, UX/UI designer, digital marketer, SEO specialist, pricing strategist, and system administrator. I bring mastery across the entire web technology spectrum.

Services

Web strategist and user experience architect offering custom services

Whether you're establishing a new practice, expanding a brand, or marketing a new campaign, I help you take it from concept to launch and beyond.

Offerings

Website designWebsite developmentSEOLanding pagesMicrositesContent marketingContent managementIntegrations & automationsGroups, memberships & communityIntake & onboardingUX/UI designWebsite architecture auditSpeed optimizationConversion optimization

Workflow

Project kickoff — we start every project discussing the concept, scope, needs, your brand and industry

Architecture — we strategize and structure the site based on discovery prior and sorting required content and assets

Design — we explore and iterate through custom design direction based on discovery and research in previous steps

Development — we bring your designs to life through code, building dynamic interactions and integrations creating an engaging online experience

Review & Testing — we prepare a staging link and, through an iterative process, gather feedback and incorporate all content, updates, fixes, and optimizations

Launch + Beyond — we complete our launch checklist and set up the website to go live! Every project includes 2 weeks of post-launch support for anything that comes up

Tools

HTML/CSS/JSRuby on RailsReactJSCMSTailwindGithubAINetlifyFigmaCursorLoomSlack / Asana / email

I'm a trusted collaborator for all things web

“Yin is one of the best web designers I've worked with. She's built multiple sites for us across various platforms, always delivering pixel-perfect results. It's rare to find someone who's both a skilled designer and a talented engineer—Yin excels at both frontend and backend development. On top of her technical strengths, she's calm, communicates clearly, and consistently meets deadlines. Working with Yin has been smooth and productive every step of the way. I strongly recommend her to anyone who needs a reliable, top-notch web professional who can handle complex projects from start to finish.”

Will Lerner

VP of Engineering, Monument (online treatment)

“Yin is is a fabulous web designer. When I first started my mental health private practice, Yin created a page for me out of nothing. She was able to ask all the right questions to help me create a vision that client's would be drawn to while highlight the skill set of myself and my employees. I highly recommend her!”

Jessica Jensen, LPC

Owner of Growth & Empowerment, Certified EMDR Consultant

“I've been lucky enough to work with Yin over the last 10 years. She always is a great collaborator, taking special attention to details that many developers overlook. Her speed at executing at such a high level of craft is incredible.”

Matthew Moore

Head of Design, Lime

“Yin came on board to save our struggling project, and had a working prototype built out in just a couple days, with the full project completing smoothly several weeks later. She's fun to work with, has a good eye for UX, and left us with a best-practices codebase which was easy to understand and modify.”

Paul Wagner

Senior Software Engineer

“I've had the pleasure of working with Yin and her team for several high profile projects that always had some form of a tight timeline and lofty set of expectations. (You know, typical agency projects). Yin is an effective communicator, who helped us figure out scope, timeline and ultimately a successfully delivered project. I highly recommend Yin Yin to anyone looking for someone who is hardworking, dedicated, knowledgeable and responsive.”

Nicholas Daniel-Richards

Tech Founder

“Yin is by far the most responsive, communicative, and dependable developer I have ever worked with. We always knew what deliverables we can expect from Yin and when they would be delivered - and they would always be delivered as expected. She really paid attention to our requests and clearly understood our requirements for the project. Yin takes full ownership of her role when she worked with us.”

Emma Cahalane

Tech Executive / Commerical Leader

A bit about Yin

My name is Yin Yin Chan. I'm a Taiwanese-American New Jersey native currently living in Southern California.

I grew up in my family's restaurants, studied hotel management in Boston, then rediscovered my joy of creating digitally and immersed myself in the New York tech and startup community for a number of years.

You can call me a Full-Stack Engineer, Product Strategist, or simply a web expert. I'm a technical and product leader building interactive, engaging experiences on the web.

I design; I code; I market; I write content; I've also done customer support in my time as a startup founder. From scaling extensive web-based software to online shops to marketing websites, my expertise runs the gamut of the entire web spectrum..

I have been building projects, businesses, and communities online since 2006. I'm an all-around web expert in web design, engineering, user experience, and product development.

I work with organizations across multiple timezones, from NY / NJ to Houston, TX to San Francisco.

I offer an individualized service experience with agency expertise. My services include:

Website strategy & planning
Website design & development
User experience & user interface design (UX/UI)
Responsive, accessible web development
Content marketing & SEO
Platform development for groups, communities & memberships
Scheduling & client portal development or integrations

I see every project through from design to launch and beyond. For all the organizations I work with, I also offer ongoing maintenance and support, whether hourly or at a set monthly rate.

I have an incredible wife and a spunky, spirited kid, and every moment with them is a joy. I love hiking, camping, biking, and going to the park to kick, throw, or hit a ball around — lots of movement throughout my days.